Invisible to influential: How to find your voice, elevate your brand and level up your influence 

Pre-Conference Workshop 27 July 2021 | 9am-4pm  
When someone asks, ‘so what do you do?’, do you struggle to communicate your value-add in a crisp compelling way? 
Have you ever walked away from a meeting frustrated at your inability to step up, and speak out?  
Would you like to learn how to increase the persuasiveness of your communication, effectively articulate your USP (unique selling proposition) and develop rapport with key influencers in your organisation?  
Today demands a different type of IQ. The smartest person in the room is rarely the most successful. It’s no longer about the intelligence quotient, but the influence quotient. To develop this IQ 2.0 you need to be able to stand out and be seen as the unique talented individual that you are.   
This workshop is interactive and will provide the tools, tips and strategies to shift from invisible to influential. You will apply a structured change framework that will teach your target influencers why and how they should support you, and most importantly, ensure they continue to do so. 
Key Learning Objectives 
  • Identify and amplify the key skills to be an effective communicator  
  • Unpack what makes you ‘you’, and how to translate this into a competitive advantage  
  • Learn how to persuade powerfully: finding your voice and applying it to increase your visibility in the workplace 
  • Amplify your ability to build trust and rapport with key stakeholders in your organisation  
  • Apply change management techniques to fortify your influence within and outside of your organisation

Workshop Agenda  

08:30 | Registration and Morning Refreshments
09:00 | Session 1: The problem with invisibility, the 6 principles of influence  
To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position. So, what’s the best way to position yourself as an informal leader? How do you motivate colleagues to support your initiatives and adopt your ideas? How can you become a go-to person that others look to for guidance and expert advice? Learn about the time tested 6 influencing principles.  
10:00 | Session 2: Principles of effective communication and developing rapport 101 (small talk to big talk, matching, mirroring)   
  • The 5Cs of effective communication 
  • The FORD technique 
  • Little known people hacks 
11:00 | Morning Tea 
11:30 | Session 3: The art of persuasion  
  • 5 strategies to increase the persuasiveness of your communication  
  • Don’t get more, just get the right stuff 
  • Sharpen your EQ 
  • Know who you’re connecting with 
  • Use a broad range of evidence 
  • Be wary of logical fallacies  
12:30 |Networking Lunch 
1:30 | Session 4: The 5 steps to influence   
  • Build connections 
Cultivating personal connections with colleagues, and allow them to get to know you.  
  • Listen before you try to persuade 
The best way to prime colleagues for backing you and your agenda is to make them feel heard.  
  • Mind your body language (and your tone) 
People are constantly assessing whether to trust you or not 
  • Develop and share expertise 
Be seen as a recognized expert within your industry or organization, start from the outside in if need be.  
  • Map a strategy 
Creating power maps and war-gaming, ‘what’s in it for them?’ 
02:30 | Afternoon Tea 
03:00 | Session 5: Your USP in a 60 second pitch. Applying a change management framework to increase your influence. 
Example of a 60 second pitch. The ADKAR framework is the most well-known approach for managing change in organisations. We apply this framework to our IQ 2.0 by developing strategies to sustain behaviour change in our target stakeholders. 
04:00 | End of Workshop  

Workshop Leader 

Friska Wirya 
Friska Wirya has been a change and transformation expert for nearly a decade, leading change programs impacting up to 23,000 people across the seven continents for the biggest names in mining, engineering and technology.      
She headed up change at Newcrest Mining, the largest global gold miner on the ASX. Prior to this, Friska was the Global Change Lead for multi-million dollar projects spanning technology, structure and process at engineering giant Worley, and built the digital change consulting practice at Fujitsu.
A lifelong learner, her effectiveness at managing the people-side of change has been shared at Future of Mining, Mining Leaders Forum, Minerals Week, Women in Mining & Indonesia, Female Influencers in Tech. Friska's thought leadership has been featured in The Australian, The Australian HR Institute, Mining Global, Delivering Happiness and Thrive Global.




Evolving Hiring Practices to Attract and Promote Women 


Fostering an Inclusive Workplace Culture


  • Encouraging visibility as well as inclusiveness within the workplace 
  • Leveraging visible and accessible women leaders as role models to attract and retain female leadership talent within the industry  
  • Women and men collaborating in decision making processes for greater economic participation  


  • How to lead with emotional and cultural intelligence to elevate open communication and trust on all levels  
  • Fostering a commitment to psychological safety and a speak-up culture  
  • Creating a positive climate of respect and recognition to foster better work experiences for women 



Boosting Women’s Confidence in Male Dominated Industries 


  • Addressing skill shortages within these industries by utilising women sources of talent  
  • Moving towards a gender-balanced workplace by amplifying women’s voices 
  • The future of women: Leading with confidence to demonstrate competence 

Creating a Diverse Talent Pipeline


  • Build a more inclusive and diverse talent pipeline by expanding the pool of potential candidates  
  • Facilitating opportunity and the development of talent by addressing any skill gaps  
  • Monitoring the effectiveness of your talent pipeline model to identify future areas of development  
  • Moderator: Olivia Mirza, Chair – Western Sydney Regional Group, Engineers Australia  


Nurturing Core Leadership Skills


Roundtable A: What does a leader as coach actually do? 
Learn how to have “coachlike” conversations to help your team 
Annette Gray, Director, Annette Gray Consulting 
Roundtable B: Getting out of our own way- Working with our own thoughts and feelings about our careers and leadership potential  
Discover how negative and unhelpful thinking patterns can reduce our confidence. Find evidence based and practical strategies on working more skilfully with our emotions so that they don’t derail us 
Holly Parry, Director, Holly Parry & Co. 
Roundtable C: Developing verbal and non-verbal communication  
Learn how effective verbal and non-verbal communication styles can assist in setting healthy boundaries 
Roundtable D: Building confidence to pursue a career in construction
Learn how to remain solution-focused and assertive when dealing with uncomfortable conversations or situations
Emma Georgiou, Senior Specialist, Programs, ACCIONA 


The Concept of Sponsoring and Mentoring 


  • Discover how cross mentoring and reverse mentoring can result in mutual learning and growth  
  • Engaging high-calibre male and female industry leaders to assist in the professional and personal development of future leaders 
  • Driving gender equality progress by sponsoring rising women talent


Mentors: How to be an effective mentor  
As a mentor you are a trusted advisor who can provide guidance and advice to mentees. Being adaptable with your mentoring skills will allow you to cater to the needs of your mentee. Learn how to approach each mentorship uniquely to evaluate if you are the right fit for the mentee.  
Anna Wen, Principal - Infrastructure & Major Capital Projects, Deloitte 
Mentees: How to get the most out of a mentor  
Hold yourself accountable for your learning by recognising the skills and qualities you look for in an ideal mentor. Determine the aspects within mentoring that resonate with you the most, including networking opportunities, career advice and support.   
Rebecca Power, Executive Branch Manager, Major Projects Canberra






Allyships & Partnerships: How to Engage Men to be Part of the Conversation






  • Fast-tracking flexible work conditions for both women and men including those returning to work 
  • Driving strategic and targeted change from the top down  
  • Drawing on the benefits for organisations that employ and value women in senior leadership roles



Tackling Generational Stereotypes by Encouraging Female Participation


  • Increasing the pipeline of women to enter careers within these sectors 
  • Pathways to recognising skills in order to see more women in trades 
  • Encouraging female participation to address unprecedented demand of construction workers 


  • Building an environment where we can see more women progress into senior leadership roles 
  • Providing new and evolved opportunities for women within these industries 
  • Recognising how gender segregation at school creates false narratives about women working within male-dominated industries 



A: New/Emerging Leaders  
Strategies and advice for new and aspiring leaders to ensure success in their first managerial role. Find tips that you can use to excel and transition effectively into a leadership role.  
Varsha Maharaj, Manager – Infrastructure Advisory, Ernst & Young  
B: Middle to Senior Management  
How to make yourself more visible through personal branding, stronger networks and greater self-awareness. Share solutions to common challenges that leaders face across middle and senior management. Discover how to best support and guide your lower-level managers to progress to the next level.  
Dr Collette Burke, Director, Exner Group; Inception Leader- Road Asset Performance, Australian Road Research Board 
C: Top Level Management  
How to utilise skills and experience to progress to C-Suite and board level leadership positions. Steps to create a meaningful, fulfilling and balanced career with a focus on fostering an inclusive workplace. Avoiding a polarisation of power through accountability and confidence. 
Fiona Doherty, Director, Rider Levett Bucknall and NAWIC


Holding Senior Leaders Accountable By Setting and Measuring Targets


  • Unlocking practical methods to ensure transparency in reporting successes and failures
  • Including women in creation of KPIs to foster a sense of trust, commitment and higher engagement within the organisation  
  • Setting realistic targets when it comes to women in senior leadership roles and invest in appropriate training and development 

Acknowledging and Tackling Unconscious Bias


Discover how leaders are addressing and managing unconscious bias in the workplace. Hear why WSP was named Employer of Choice for Gender Equality and the steps they took to achieve this accreditation from the Workplace Gender Equality Agency and move towards their target of having over 30% of senior and middle management positions be held by women.